Geisinger Advertising Campaign
Redefining Boundaries 
Earlier this year, Geisinger Health System launched a new image campaign in print, radio and television outlets unlike any seen before across central and northeastern Pennsylvania. Video and print ads show local scenes of natural grandeur and serenity. Against soft background sounds of birdsong and running water, the new radio spots offer a distinctive tone of calm assurance that conveys a feeling of quiet strength, safety and well-being. “The goal is to remind viewers and listeners that we live in the midst of beauty and vitality and that Geisinger’s hometown presence is an important part of that landscape,” says Kathy Dean, Vice President of Marketing. “In other words, we are fortunate to live here and we are fortunate to have Geisinger nearby,” she adds. The underlying theme of “Redefining Boundaries” symbolizes Geisinger’s constant striving for perfection, going beyond established limits and setting new standards. “We’re very pleased with the look and character of these new messages,” says Susan Alcorn, Chief Communications Officer for Geisinger. “The vivid images and simple narration are designed to capture attention immediately and create a powerful impression of Geisinger’s excellence and leadership in healthcare.” To experience the campaign, click the links below: Print advertisements Screensaver Download screensaver of advertising images | 
